By: Miriam Ellis

                      Basic Reputation Management for Better Customer Service

                      Local SEO | Branding

                      In our State of Local SEO Survey, 90% of respondents agreed that the impact of reviews on local pack rankings is real. Local business owners should be able to turn those chilly black-and-white words on a review profile into a living color interaction, with the potential for further details, vital learnings, resolution, and deeply informal human connection with a neighbor.

                      By: Cyrus Shepard

                      10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

                      Whiteboard Friday | Content Marketing | SEO Basics

                      When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in...

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                      By: Heather Physioc

                      Competitive Advantage in a Commoditized Industry

                      Competitive Research | Marketing Industry | Branding

                      In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique st...

                      By: Nicole DeLeon

                      Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

                      Marketing Industry

                      People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, North Star Inbound asked people to take their Diversity and Inclusion in SEO survey as part of their ongoing project to study the state of SEO. These are their findings.